Advertising in the world of events and entertainment can be a challenge. You’re always trying to find new ways to show your unique services and branch out to new events for your bouncy castle hire. Certain times of the year are a little more difficult than others and even that can change as trends rise and fall. Direct relationships with other entertainment businesses (or B2B relationships) give you a bit of an advantage about those trends so you know when to advertise to which groups of people.
What Exactly is a B2B Relationship?
The simple definition of this type of business relationship is the beneficial ties between two businesses. It’s a symbiotic partnership where one business offers discounts and information to another and vice versa. An example that can help you as a bouncy castle hire service is a partnership with an entertainment company that may need your services. You provide your services at a slight discount and they give you exclusive choice for events you’d be interested in working with. You get more business and know the business trends for each season and the entertainment company with whom you partner gets a cheaper price on bouncy castle hire and more business by being an entertainment company that can offer reliable bouncy castle hire.
Know Your Competition Set
Creating a B2B relationship that benefits you and your clients probably means that you’ll be partnering with a company that is somewhere within your competition set. This means the businesses that are similar to yours and that are within a close radius or operate in a close radius. If you don’t already know these businesses, get to know them now.
- Discover which businesses nearby service similar clients to yours.
- Find out if there is a niche you can fill to develop a B2B relationship.
- Consider what you can offer to other businesses to open the lines of communication for building relationships.
- Find out which businesses your clients already like so that they’ll be happy with your new partnerships and help you build a larger client base through their own friendships.
This information allows you to concentrate your efforts on building B2B relationships with businesses that actually want it instead of wasting your time with businesses with which you’ll never mesh well.
Build a Contact List
Begin reaching out to other businesses who might benefit from a B2B relationship with your bouncy castle hire service. Talk to people, make calls, send out e-mails, and make appointments to have face-to-face conversations. Seeing someone in person goes a long way to making them remember you and your business. Be vigilante! If one strategy doesn’t work, try a different approach but don’t be discouraged by one negative answer. If there’s a company you love and want to do business with, show them that.
Include Your Clients
Your new B2B relationship will benefit your clients as well as your bouncy castle hire business and they should know that. Advertise your new relationship and help your new friends do the same. Let your clients know that they will receive even better service than before and have more opportunities because you now have more resources.